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Smirnoff Ice

Branding repositioning to have a more adult appeal instead of young target and become a more uniform product line aligned with the main product Smirnoff Vodka, including:

Check-up: research for diagnosis, inspirations and powerful insights;

Strategy: purpose, brand architecture, visual identity, ideation of projects;

Experience: brand design, brand guide.

Cliente: Diageo

Ano: 2016

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