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Smirnoff Ice

Branding repositioning to have a more adult appeal instead of young target and become a more uniform product line aligned with the main product Smirnoff Vodka, including:


Check-up: research for diagnosis, inspirations and powerful insights;


Strategy: purpose, brand architecture, visual identity, ideation of projects;


Experience: brand design, brand guide.

Cliente: Diageo

Ano: 2016

Smice

Trusted by:

Danone, Diageo, KY, Kellogg's, Mondelez, 3M, Polengui, Cinemark, P&G and more.

Contato
hello@flyjabuti.com
+ 55 11  996992379

SP-NY

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